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4.6 out of 5 based on 987 reviews

About us

Established and founded in 2009 in La Habra, California, has become one of the most consistent and customer friendly online stores in the United States. We offer thousands of beautiful designer dresses without the high prices. High quality and quick shipping from California.

Jeremy Joie Gabby
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the beginning

Back in 2008, I thought I would put my USC business degree to use and start selling formal gowns on Amazon. It actually proved to be a quick success, as it was a great time to get in on the online market since there wasn't much competition on Amazon at the time. However like all good things, sadly it came to an end.

In early 2009, I asked my father, who also had an online dress business if I could start my own separate business. With his blessing (thank you dad!), I launched on April 21, 2009 with the idea of creating an amazing killer website for formal dresses, but at a more reasonable and inexpensive price for people.

I was able to continue the great relationships with over 20 dress designers throughout the years and have now celebrated over 10 years with these amazing designers who we are proud to be an authorized seller of.

I will continue to work hard for you and earn your business. It's proven to be an effective model since I started. If you need help finding a dress or need something at the last moment, I will do everything I can to ship something to you in time (Trust me, it's happened on many occasions).

Feel free to shoot me an email or better yet, give me a call 714-982-7352 or shoot me a text.

God bless you!


My Mantra: Making girls dreams come true, one dress at a time!

PS: we may look like a crazy bunch, but we work hard for you!


dynamic relationships with manufacturers make the difference

dynamic relationships with manufacturers make the difference

We worked hard to establish lasting relationships with top quality clothing manufacturers around the world. Our goal was to work with vendors that shared their same commitment… to provide well-designed, well-made products of extraordinary value to people everywhere. We also brought on many vendors that are dedicated to making sustainable and earth-friendly products. We've achieved the goal of developing quality business relationships and are proud to be working with some of the best manufacturer's in the clothing business today!



100% customer satisfaction rate is key to our success

Customer satisfaction rate is key to our success

We have a knowledgeable understanding of this industry and the dresses we sell. We understand how things fit and the best size to choose from. With over 10 years of experience, we can help you find the perfect dress for your upcoming event. We are standing by to assist customers by Phone, Live Chat Help (widget located on the bottom left corner), E-mail or Text.



final goal! easy, hassle-free shopping

final goal! easy, hassle-free shopping

I wanted to make it so simple for customers to find the perfect formal dress that I designed a website with advanced navigation tools such as: Shop by Brand, Price Sorting Capabilities, Faceted Search, Key Product Categories and much more. For even easier shopping I also added a Live Chat Help option where you can ask a formal dress consultant for assistance. To top it off, I added an easy checkout process with 256 bit encryption to make ordering secure and a breeze. has looked at a ton of options to make your search for the perfect formal evening gown as convenient and easy as possible.



why shop with us

why shop with us

  • We offer excellent and friendly customer service (by phone 714-982-7352 email or text).
  • We ship everyday (M-F) from California, not China! And fast! 
  • You can email or call us to check if the dress you want is in stock.
  • We donate a portion of your order to charity.
  • Our store is super secure!
  • We have 1000's of dresses that won't add up to 1000's of dollars.
  • We constantly are adding the latest dress styles for all occasions.

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